March Madness begins Thursday and a new report highlights the most enthusiastic states for the games.
How to Watch based their rankings on product purchases, subscriptions, and other metrics to determine which states are the most interested in March Madness.
“The states with March Madness-winning colleges aren’t guaranteed to be among the best for the fandom.“
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States most interested was Minnesota, New Hampshire, and Connecticut. The least interested were Louisiana, Mississippi, and Arkansas.