Wit’s End operating through new normal


CLIFTON PARK, N.Y. (NEWS10) – 30,000 feet and three stories, that’s the size of Wits End in Clifton Park.  The women owned and operated business was part of the Capital Region Phase Two reopening and to meet the proper guidelines with a building of that size included a lot of hard work.

As always, you’re welcomed with a cheerful greeting and a smile. Now, upon entrance, the smiles are still there, but just under a mask. Along with staff, all customers must be wearing a mask and if you forgot one, there’s one waiting for you on the inside along with hand sanitizer.

Following CDC and Phase Two guidelines, they’re using organic disinfecting supplies for not only customers, but a pump spray for hand-carts after every use and for any possible merchandise that can be touched.

For owner of the 45-year old business, Susan Hoffman, this is her pride and joy. She calls it a safe escape for those who come, so taking these extra precautions were absolutely necessary in working through this new normal.

“Well. it’s up to each employee, anyone that works with a customer and they know where they’ve been they know what they have to clean,” Hoffman said. “People come in and they leave with a smile, just to break up the monotony of the last three months has just been a godsend.”

Customers must remain 6-feet-apart, especially during checkout. The floors have also been measured accordingly and labeled, which leads to glass-framing at the checkout.

“It’s a big responsibility; we have to take care of our customers. I have to take care of any employees, it’s just a big responsibility,” Hoffman said. “We all have to just go in lock-step and do what we have to do until we get through this whole thing.”

Wit’s End is open Monday-Saturday, 11a.m.-6p.m. and Sunday 11a.m.-5p.m.

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