The coin is called “Cat.” Its value fluctuated Wednesday morning around $16 per coin. Baskin says the plans to offer coin-holders special perks, like live streams with her and discounts on merchandise.
“Our new $CAT coin is not a currency for investment, but rather is a purr-ency of our fans to show their love for the cats and to reap the benefits of being our most forward-thinking partners in creating a world where all wild cats live free,” Baskin wrote in a news release.
The owner of Big Cat Rescue in Florida, Baskin was launched to stardom after she appeared as the nemesis of Joseph Maldonado-Passage—aka Joe Exotic—in the Netflix show. Maldonado-Passage is now in prison after he was convicted of hiring a hitman to kill her.
The show also touched on accusations that Baskin killed her first husband. Don Lewis vanished in 1997 before a plane trip to Costa Rica and was declared legally dead in 2002. Baskin has denied any wrongdoing.