Moms wear many different hats – from caretaker to chef to doctor. Now, a number of local moms are adding ‘momtreprenuer’ to their ever expanding list of job titles.
The tumblers, T-shirts and mugs are all a blank canvass for Amber Murphy.
“My whole life I’ve been doing crafts, so it just kind of elevated,” she explained. “I hear something funny, and do my own twist on it.”
Her passion project for creating personalized gear turned into a full-blown business.
“I was a stay-at-home mom, very bored,” she said. “I wanted a little extra income, so I just started selling things to my friends.”
It’s all gear made for moms by a mom because who better to cater to their needs.
“You can’t make it through a cup of coffee with a kid,” Murphy joked as she showed off her tumblers.
She started with just a specialized printer, a couple hundred dollars, and some sales know-how. Murphy, who has two children, slowly built a business while building her family.
“Now it is my full-time income. I’m not going back to work.”
She’s able to work from home in her home office.
“There are a lot of different opportunities these platforms to sell on have created,” Bill Brigham with Albany Small Business Development Center said.
“Most of our business comes from Facebook,” she said. “We also have a website.”
Online marketing has created more opportunities for moms worried about work-life balance.
“Now, if my daughter has a game, no problem, cause I can set my own schedule,” Murphy added.
Brigham explained, “Home based businesses are really cropping up.”
He’s seen a definite shift with more than half of his clients, 53 percent of small businesses, run by women.
“It’s exciting to be, you know, as a mom, be recognized for something, but I want to compete with the boys, too,” Murphy said.
On all of her creations are mottos most moms can relate to.
“I thought we were going to sell to people here, and now we are selling to Puerto Rico,” she stated. “We are in a boutique in Texas.”
The work-at-home mom also hit $70,000 in sales last year. Now it’s just a matter of smoothing out the details as her business grows even larger.
If you are thinking about starting your own small business, the Albany Small Business Development Center is a great resource. They say the key to starting is having a plan. Albany SBDC can help entreprenuers execute their plan, help with loan assistance, and other things to get your start-up off the ground.