New Barbie line offers something ‘extra’ in time for the holidays


Azusa Barbie attends the Barbie Truck Totally Throwback Tour Launch at The Grove on November 01, 2019 in Los Angeles, California. (Photo by Presley Ann/Getty Images for Mattel)

(NEXSTAR) — A new line of Barbie dolls is hitting store shelves Monday with a little something “extra.”

Mattel is offering five new dolls that are styled with bold over-the-top looks and have a variety of body types, skin tones and facial structures.

“Meet new friends that are oh-so EXTRA rocking unique styles paired with pets & tons of accessories,” Mattel said of its new “Barbie Extra” dolls. “When it comes to fashion, their mantra is MORE is MORE!”

Each doll is paired with pets that have their own accessories and style as well.

“Barbie is at her best when she connects to culture and Barbie Extra does just that from the name, down to every detail and accessory,” Kim Culmone, Mattel senior vice president and global head of Design Barbie & Fashion Dolls, told USA TODAY. “The dolls are fun and playful, letting kids dial up their self-expression and fashion fantasy play by showing them you can be a trendsetter at every age.”

Culmone said the company used such designs as street style, fashion runways and culture for inspiration for the new dolls.

Amid criticism over the years about how the company has portrayed beauty, more emphasis has been put on diversity over the last five years.

In early 2020, Mattel added to its Barbie Fashionistas line to reflect social diversity, including a doll with a darker complexion and one with no hair. Last year, Mattel debuted a doll with a prosthetic limb, and Barbie’s top seller in 2019 was a curvy Black doll with an Afro. 

Culmone said with Barbie Extra, “it was important to us to include a wide range of diversity so every child can find a doll that resonates with them.”

The dolls are being sold at Target, Walmart and on Amazon — just in time for the holidays — and sell for a suggested retail price of $24.99 each.


Follow NEWS10

Copyright 2021 Nexstar Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Download our news app

App Store Link
Google Play Link

Click Below to set up your cable box

Latest COVID-19 News

More COVID-19

Cuomo Under Fire News

More Cuomo Under Fire