ROTTERDAM, N.Y. (NEWS10) — Radio listeners will start to hear some big changes on their favorite iHeartRadio station.
The organization announced massive restructuring, including laying off on-air and behind-the-scenes talent across the country.
Warren Garling, better known as Chris Warren, posted on Facebook: “I’m saddened to report that my 18-year stint with iHeartMedia Albany came to an end. ‘Chris Warren’ will no longer be heard Sunday afternoons on 98.3 TRY.”
The company said the layoffs are an attempt to “modernize” and take advantage of big investments into new technology and artificial intelligence.
Talent that does remain will be expected to provide content for multiple radio stations.
iHeartMedia said the move will create a better experience for listeners. Critics have pushed the online hashtag #iheartleass in reaction to the layoffs.
The company issued the following statement:
We are modernizing our company to take advantage of the significant investments we have made in new technology and aligning our operating structure to match the technology-powered businesses we are now in. This is another step in the company’s successful transformation as a multiple platform 21st century media company, and we believe it is essential to our future – it continues our momentum and adds to our competitiveness, our effectiveness and our efficiency with all our major constituencies.
During a transition like this it’s reasonable to expect that there will be some shifts in jobs – some by location and some by function – but the number is relatively small given our overall employee base of 12,500. That said, we recognize that the loss of any job is significant; we take that responsibility seriously and have been thoughtful in the process.Wendy Goldberg, iHeartMedia Inc., Executive Vice President and Chief Communications Officer