Gerber is looking for the next Spokesbaby!

From October 1 to October 20, parents or legal guardians are encouraged to submit your baby’s photo on Instagram using #GerberPhotoSearch2018.

Gerber says the winner will be featured on Gerber’s social media channels and win $50,000.

“Every year, for our annual Photo Search, we choose the baby who exemplifies Gerber’s long-standing heritage of recognizing that every baby is a Gerber baby,” said Gerber President and CEO Bill Partyka.

For official rules, visit