BETHEL, N.Y. (NEWS10) – New York Governor Andrew Cuomo announced new tourism initiatives at the first-ever Catskill Summer Challenge.
The governor’s office says the new initiative includes “I Love New York” Catskills TV ads, MTA Tourism Ad Campaign and new investments to attract visitors and enhance tourism infrastructure in the Hudson Valley.
“The Catskills are one of New York’s greatest natural treasures, and today we are shining the spotlight on what makes this region so special,” Governor Cuomo said. “This challenge is about showcasing the Catskills’ natural assets – its pristine lakes, breathtaking views and scenic trails – to drive tourism, support local businesses and generate continued economic growth. We are investing in this region like never before and I am proud to continue that focus so that tourism remains a source of economic prosperity and opportunity in the Hudson Valley for years to come.”
Gov. Cuomo hosted the challenge to bring together local elected officials, tourism industry leaders, and outdoor enthusiasts to participate in outdoor recreational activities including rafting, biking, hiking, and fly fishing.
Actor Robert De Niro joined Gov. Cuomo for the event held at the Bethel Woods Center for the Arts.