Crayola unveils brand new crayon color based on newly-discovered shade of blue

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EASTON, PA (AP) — Crayola’s new crayon color will be based on a blue pigment discovered in 2009.

Scientists at Oregon State University accidentally discovered the brilliant blue hue when they were experimenting with materials that could be used in electronics.

Crayola said Friday that it’s partnering on the new crayon with Oregon State and The Shepherd Color Company, which licenses the pigment known as YInMn blue.

The crayon maker recently retired the color dandelion. Crayola is leaving it to fans to come up with a name for the replacement crayon, which will make its debut this year.

Crayola is based in Easton, Pennsylvania, and is a subsidiary of Hallmark Cards Inc., based in Kansas City, Missouri.

The company is asking fans to submit suggestions for what to call the new bright blue crayon color. Submissions end on June 1.

The top 5 names will be announced on July 1 and voting will begin. The winning name will be revealed sometime in September, making way for the blue crayon to make its debut in a crayon box near you sometime in late 2017.

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