ALBANY, N.Y. (NEWS10) – A new campaign in New York is being launched to curb underage drinking.

The governor’s office says the statewide education campaign include distribution of more than 15,000 display materials, in Spanish and English, to restaurants and liquor stores across the state.

“Far too many times we’ve witnessed the dangers of underage drinking and the tragic and life-altering consequences that come with it,” Governor Cuomo said. “With prom and graduation season just around the corner, this campaign sends the message that this reckless behavior just isn’t worth it.”

The New York State Liquor Authority in conjunction with the Foundation for Advancing Alcohol Responsibility kicked off the campaign ahead of prom and graduation seasons.

According to the governor’s office, prosecutions for underage sales are up 50 percent since 2010. The number of licensees and staff completing training has increased 150 percent during the same period.

Learn more about alcohol responsibility.