AUSTIN, Texas (AP) — Jury selection began Monday in a trial that will determine for the first time how much Infowars host Alex Jones must pay Sandy Hook Elementary School parents for falsely telling his audience that the deadliest classroom shooting in U.S. history was a hoax. The trial in Austin, Texas—where the conspiracy theorist lives and broadcasts his show—follows months of delays.

Jones has racked up fines for ignoring court orders and he put Infowars into bankruptcy protection just before the trial was originally set to start in April. At stake for him is another potentially major financial blow that could put his constellation of conspiracy peddling businesses into deeper jeopardy. He has already been banned from YouTube, Facebook, and Spotify for violating hate-speech policies.

The trial involving the parents of two Sandy Hook families is only the start for Jones; damages have yet to be awarded in separate defamation cases for other families of the 2012 massacre in Newtown, Connecticut. The lawsuits do not ask jurors to award a specific dollar amount against Jones.

During the first round of questioning from attorneys for the families, several potential jurors in the initial pool of more than 100 said they held strong beliefs on free speech and questioned whether any punitive damages would be fair. A few others said they would struggle to assign damages that could reach $100 million or more. Yet others said that although they also believe in the principles of free speech, they would not have a problem assigning damages—even a large amount of money—for blatant falsehoods that might have caused harm.

The 2012 Connecticut shooting killed 20 first graders and six educators. Families of eight of the victims and an FBI agent who responded to the school are suing Jones and his company, Free Speech Systems. The Texas trial begins about two months after a gunman killed 19 children and two teachers at an elementary school in Uvalde, which is about 145 miles southwest of Austin. It was the deadliest school shooting in the nearly 10 years since Sandy Hook.

Courts in Texas and Connecticut have already found Jones liable for defamation for his portrayal of the Sandy Hook massacre as a hoax involving actors aimed at increasing gun control. In both states, judges have issued default judgments against Jones without trials because he failed to respond to court orders and turn over documents.

Jones has since acknowledged that the shooting took place. During a deposition in April, Jones insisted that he wasn’t responsible for the suffering that Sandy Hook parents say they have endured because of the hoax conspiracy, including death threats and harassment by Jones’ followers. “No, I don’t (accept) responsibility because I wasn’t trying to cause pain and suffering,” Jones said, according to the transcripts made public this month. He continued: “They are being used and their children who can’t be brought back (are) being used to destroy the First Amendment.”

Jones claimed in court records last year that he had a negative net worth of $20 million, but attorneys for Sandy Hook families have painted a different financial picture. Court records show that Jones’ Infowars store, which sells nutritional supplements and survival gear, made more than $165 million between 2015 and 2018. Jones has also urged listeners on his Infowars program to donate money.