CHICAGO (NewsNation) — For some people, with masks coming off, they’re taking a look at refreshing the appearance of their teeth.
The company Smile Direct Club reported that 60% of the people they surveyed are looking forward to seeing people’s smiles again. They’ve also seen a 47% increase in teeth whitening procedures and a similar climb for teeth-straightening.
Cosmetic Dentist Dr. Jocelyn Vitta says there’s been an increase since the summer of 2020. She says, “It’s like the new boob job. And so people are now starting to see it as like a new plastic surgery. Honestly, I feel like because of social media, too, like the dentist is becoming more personable and it’s a new generation. And they’re just not as afraid anymore to go on and do procedures.”
She said some of her most popular requests are Invisalign bonding, veneers, and smile makeovers. The procedures can be expensive and aren’t applicable for every person, so Vitta recommends researching before requesting a costly dental treatment.
“Sometimes, it’s not possible to put veneers on someone who doesn’t have teeth. And they really should kind of get familiar with the terminology—veneers, bonding, etc. Crowns—So that it’s not confusing for them when they get certain treatment plans,” explained Vitta.
Vitta also said that patients have admitted that they haven’t taken as good care of their teeth as they should have. “There’s been a lot of people that have admitted to me that they just haven’t really brushed their teeth as much. They just haven’t cared because they’re not in person with people.”
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