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SOURCE Hollister Co.
NEW ALBANY, Ohio, July 31, 2014 /PRNewswire/ -- Hollister is excited to announce its collaboration with Pretty Little Liars star, Lucy Hale. The actress/musician/fashion "It" girl put her creative talents to work and designed an all-new collection for Hollister. Lucy's collection includes soft dresses, leggings, skirts, and tops, all easy to wear with a So Cal-cool vibe. The collection will be released in two installments exclusively in Hollister stores and online at HollisterCo.com. The first will be released on Friday, August 8 and the second will be released on Friday, August 29. The collection will be available for a very limited time, so line up early if you want to own a piece from Lucy's collection.
This is the first celebrity collaboration for the brand. The campaign will kick off with a performance by Lucy Hale at the Hollister House this Sunday, August 3, in Santa Monica, California.
"I am so fortunate to be working with Hollister on this collaboration. It is an exciting time for the brand and it has been an unforgettable experience being able to design quality clothes that reflect a Southern California lifestyle," said Lucy Hale.
Lucy's first installment is inspired by her off-duty style and LA's quintessential "throw-it-on-and-go" approach to fashion. It features easy-to-layer styles in cool colors that take the guesswork out of mixing and matching. The second installment, inspired by So Cal's laidback beach days and never-ending summer, focuses on supersoft separates with relaxed silhouettes.
Commenting on the design of the collection, Lucy went on to say, "I definitely lean more towards a laidback look, which makes my style a great match for Hollister. I wanted to create carefree outfits that effortlessly transition from a coffee run to going out."
"Lucy Hale is a perfect fit for Hollister," said Michael Scheiner, Senior Director of Marketing and Public Relations for the brand. "Her easygoing personality goes hand in hand with our Hollister lifestyle. This is part of our ongoing strategy to connect with our consumers and provide clothing and content that is relevant to them. We're looking forward to this campaign and know everyone around the world will love her collection."
To celebrate the collection, Lucy will be taking over Hollister's Twitter to host a live Q&A. Fans are encouraged to stay tuned on Twitter @HollisterCo for details on the event. In addition, she will be appearing at the Hollister store at Westfield Century City Mall, Los Angeles on Saturday, August 9.
Follow @HollisterCo on Twitter and Instagram for continuous updates on the Lucy Hale collection.
About Hollister Co.?
Hollister Co., a division of Abercrombie & Fitch Co. (NYSE: ANF), is a leading global specialty retailer of high-quality, laidback apparel for guys and girls with So Cal style. At the end of the first quarter, Hollister Co. operated 456 stores in the United States and 129 stores across Canada, Europe, Asia and Australia. Hollister Co. also operates an e-commerce website at www.hollisterco.com.
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