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SOURCE Feld Entertainment, Inc.
First-ever agreement combines healthy living, family fun and the chance to be the first to see Disney On Ice presents Frozen Presented by Stonyfield YoKids Organic Yogurt
ELLENTON, Fla., July 15, 2014 /PRNewswire/ -- Feld Entertainment, Inc., the worldwide leader in producing live touring family entertainment, announces today that Stonyfield YoKids, the leading organic kids yogurt, is now the presenting U.S. sponsor of Disney On Ice and Disney Live! The agreement marks the first time Feld Entertainment has signed a national sponsor for its touring ice and stage shows and brings together their shared focus on a healthier lifestyle and nutritious eating.
"We are very excited to announce the Stonyfield YoKids sponsorship," said Feld Entertainment Executive Vice President and Disney Live! Producer Alana Feld. "In this time of renewed focus on nutritious food choices and well-being, Feld Entertainment and Stonyfield believe that by joining together we can promote active, healthier lifestyle choices for families everywhere, particularly for children. This is why Stonyfield YoKids is a natural fit as the presenting sponsor of Disney On Ice and Disney Live!"
"Stonyfield YoKids is a perfect match for Feld Entertainment's goal of motivating kids to make nutritious food choices and physical activity part of their everyday lives, and our company is committed to helping families stay active, eat well and have fun," said Esteve Torrens, Stonyfield's CEO. "This sponsorship not only creates new promotional opportunities for our fans, but by combining all of these elements, even more families can truly experience and enjoy the 'magic' of healthy living."
Exclusive to Disney On IcepresentsFrozen Presented by Stonyfield YoKids is a national sweepstakes focusing on Olaf, the loveable snowman sidekick, titled, "Where Would You Go with Olaf in Summer?" A grand-prize-winning family of four will travel to Orlando, Florida, to attend the opening night of Disney On Ice presents Frozen Presented by YoKids on September 4th at the Amway Center. Additionally, weekly prizes of $150 worth of Disney On Icepresents Frozen merchandise, including exclusive collectibles from Disney's Frozen, will be awarded. For full contest details, visit www.FrozenOnIceInSummer.com.
The agreement also will launch the Pre-Show Presented by Stonyfield YoKids. The Pre-Show is inspired by Disney Magic of Healthy Living, a Company-wide initiative that partners with parents to encourage kids to lead healthier lifestyles. Through engaging content, useful tools and unique experiences, this initiative helps parents by making nutritious eating and physical activity more appealing and more fun.
"There is no denying the world-class athleticism of our Disney On Ice skaters or Disney Live! stage performers who serve as everyday role models for fit living, and the Stonyfield YoKids Pre-Show allows them to demonstrate how exercise and good nutrition can be easy and enjoyable anywhere and anytime," said Nicole Feld, Feld Entertainment's Executive Vice President and Producer of Disney On Ice. "It's important that we continue to reach and impact fans in new and inventive ways that can go beyond the ice and stage, and this sponsorship and Pre-Show are perfect examples."
For a complete list of tour dates, visit www.DisneyOnIce.com or www.DisneyLive.com, and stay current on the latest developments through social media, including how to enter the Disney On Icepresents Frozen Presented by YoKids "In Summer" sweepstakes:
About Feld Entertainment Feld Entertainment is the worldwide leader in producing and presenting live touring family entertainment experiences that lift the human spirit and create indelible memories, with 30 million people in attendance at its shows each year. Feld Entertainment's productions have appeared in more than 75 countries and on six continents to date and include Ringling Bros. and Barnum & Bailey®, Monster Jam®, Monster Energy Supercross, Nuclear Cowboyz®, AMSOIL Arenacross, Disney On Ice Presented by Stonyfield YoKids Organic Yogurt, Disney Live! Presented by Stonyfield YoKids Organic Yogurt and Marvel Universe LIVE! More information about Feld Entertainment is available online at www.feldentertainment.com.
About Stonyfield YoKids Organic Yogurt As the leading organic yogurt maker, we obsess over everything we put into our yogurts and everything we keep out. By saying no to toxic persistent pesticides, artificial hormones, antibiotics and GMOs, Stonyfield has been saying yes to delicious, healthy food for families for more than 30 years. Want to know more? Visit Stonyfield.com, follow us on Twitter.com/stonyfield or find us on Facebook.com/Stonyfield.
About Disney Magic of Healthy Living Disney Magic of Healthy Living partners with parents and inspires kids to lead healthier lifestyles. Through engaging content, useful tools, and unique experiences, the company-wide initiative helps make nutritious eating and physical activity more appealing and more fun. In 2006, Disney became the first major media company to establish kids' nutrition guidelines that associate its brands and characters with a nutritious portfolio of foods and beverages; and in 2012, the Company followed up this landmark launch by setting industry-leading standards for food advertising for kids. For more information, please visit www.thewaltdisneycompany.com/mohl