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Bring Fun Back, One Step, Skip or Sprint at a Time

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SOURCE SC Johnson

Shout® Inspires the Country to Have More Fun through The Color Run™

RACINE, Wis., June 20, 2014 /PRNewswire/ -- Have you had fun today? A recent study found nearly 75 percent of us haven't, saying day-to-day responsibilities often get in the way of good old fashioned fun1. Shout® created the Shout It Out campaign, a nationwide call to action for Americans to have actual fun, even if it means making a mess. 

As part of the Shout It Out campaign, Shout® is sponsoring The Color Run™, living its belief that fun comes in every color of the rainbow. The Color Run™ is a five-kilometer, untimed race in which thousands of participants, or "Color Runners," are doused from head to toe in different colors at each kilometer and even following the race at the Finish Festival.

Messy Fun

Having fun with color is at the core of The Color Run™ and at the core of Shout®, especially with Color Catcher®, the absorbent sheets that trap loose dyes in wash water, protecting clothes against color bleeds and helping preserve original colors. Perfect for removing color and stains, Color Catcher® will come in handy post-race for all Color Run participants who will receive a sample in their race kits.

In addition, runners at select races can stop by the Shout® tent and visit the Shout® Color Camera to produce a 360-degree video of their messy moments to share with their friends. These special activations will be happening at the following races:

  • LA Dodger Stadium, Los AngelesJune 21
  • Wells Fargo Center, PhiladelphiaJuly 19
  • Washington Square/Library Square, Downtown, Salt Lake CityAugust 23
  • Portland International Raceway, PortlandSeptember 6

Fun on the Go, or Fun Right at Home

In addition to The Color Run races, Shout® is keeping the fun going all summer long and Jennie Garth, who starred in "What I Like About You," and "Beverly Hills 90210" and will next be seen in ABC Family's "Mystery Girls" will run the Los Angeles race June 21 to help motivate and inspire people to let loose and find their fun again this year.

Join Shout® on Their Mission

To learn more about the Shout® and the Shout It Out campaign, visit ShoutItOut.com, facebook.com/shoutlaundry, twitter.com/shout and instagram.com/shout. To learn more about The Color Run™, visit TheColorRun.com.

About SC Johnson

SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE®, and RIDSECT®. The 128-year-old company, that generates $9 billion in sales, employs nearly 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com

1 The research was conducted within the U.S. by an independent market research company, Edelman Berland, on behalf of Shout® from May 2-5, 2014 among 1,041 participants age 18 or older (506 men and 535 women). The margin of error for the audience is + 3.0 percent at the 95 percent confidence level.

WEB ADDRESSES
www.scjohnson.com
www.ShoutItOut.com
www.facebook.com/shoutlaundry
www.twitter.com/shout
http://instagram.com/shout

CONTACT
Jam Stewart
262-260-2440
jmstewar@scj.com

Britt Collett
312-240-2934
britt.collett@edelman.com

On June 8, during The Color Run(TM) in Chicago, the Shout(R) Drumline performed to rally and motivate the runners.

Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-CG53862-20140620-1.mp4 
Photo - http://photos.prnewswire.com/prnh/20140620/119627

©2012 PR Newswire. All Rights Reserved.

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