New BPC Branding Platform: Integrating Social Media into The Marketing Mix! - NEWS10 ABC: Albany, New York News, Weather, Sports

New BPC Branding Platform: Integrating Social Media into The Marketing Mix!

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Business Performance Company (BPC), which has a record of accomplishment delivering solid strategy, and targeted research to Fortune 500 corporations, regional companies and non-profit organizations nationwide, announced its new Branding & Messaging Platform today. The Platform is a system specifically designed to integrate and maximize the use of Social Media.

June 10, 2014 /MM-prReach/ —

According to the company’s director and spokesperson, Fay Fleming, this new tool, which is now available online at www.bpc-llc.com, blends research, marketing and communications to deliver a synergistic approach to Social Media.

“BPC’s Branding & Messaging Platform is based on years of research and provides a solid solution for companies who want to intelligently integrate Social Media channels into their marketing mix,” said Fleming. An award-winning company for the past 18 years, BPC has provided clients with critical services that helped drive results and increase profitability.

“The Platform is especially powerful for companies that (i) jumped into Social Media without a strategy, (ii) their Social Media strategies are not aligned with Marketing and Sales, or (iii) they simply haven’t launched into Social Media at all,” added Fleming, whose proven success in diverse industries and client engagements guarantee clients will benefit tremendously from their expertise.

Known nationally as a premier consulting company working in the areas of research, marketing and communications, BPC has won numerous national and local awards and has built a reputation for being smart, fun to work with and delivering real strategies that work.

Judging from the awesome utility of their new social media-branding platform, there is no doubt the company will again chalk up another award, as it seeks to impact middle-market companies (10-100 million in annual revenue) in diverse industries who have a marketing infrastructure, routinely use research and are fairly new to Social Media.

“This social media branding platform is a proven, research-based solution to marketing and communicating with customers in the era of Social Media. We are so certain of the benefit users will derive from this new product that right now we are offering a free 20-minute consultation to discuss individual company needs and to demonstrate how our new product can increase their success,” said the company’s spokesperson.

Benefits that companies gain by using our social media-branding platform include:

• maximizes their marketing spend since it integrates branding and messaging across all the marketing channels
• creates a market-based strategy for launching Social Media
• delivers tools that help manage traffic across channels and provide performance metrics
• ensures that all messaging across functions, departments and products are founded on the core attributes of the overall company
• sends an integrated message to all audiences, including customers, prospects, vendors and employees

ABOUT BUSINESS PERFORMANCE COMPANY (BPC)

From technology to tourism, consumers to corporate employees, the Business Performance Company has a track record of delivering solid strategy, and targeted research to Fortune 500 corporations, regional companies and non-profit organizations nationwide. Additionally, whether it is in the boardroom or on a platform in front of 1,000 of employees, through seminars, BPC can take clients’ key concepts to the audiences who can turn their vision into reality. For the last 18 years, BPC’s award-winning firm has provided clients with critical services that helped enhance their business success. Our proven success in diverse industries and client engagements guarantee that organizations will receive the expertise they need to accomplish their goals.

Contact Info:
Name: Fay Fleming – President
Email: Info@businessperformanceco.com
Phone: 817-428-8393
Organization: Business Performance Company

For more information about us, please visit http://www.prreach.com/pr/8459

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