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RELLECIGA - The Emissary Between France and China

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SHENZHEN, China, Feb. 11, 2014 /PRNewswire/ -- China's welcoming the Year of the Horse with French actress Sophie Marceau made headlines in both Chinese and French media. On January 30th, she performed "La Vie En Rose" in a duet with Chinese pop star Liu Huan on China's annual televised gala.

France and China celebrated the 50th anniversary of the establishment of diplomatic relations earlier in this month. As a Paris local, Sophie Marceau is regarded as goddess in China and her performance on the Chinese Spring Festival Gala was just the start of the celebration.

As a fashionable bikini brand based in France, RELLECIGA also takes this chance to join in the activities to celebrate the anniversary. Located in Paris, France, RIDI (short for RELLECIGA Industry Design Institute) will design a line of swimwear that fits Asian ladies specially and release them in the Chinese market, said a responsible person of RIDI.

Just as Sophie achieved popularity soon after her very first film La Boum, RC (short for RELLECIGA) glowed quickly and heated up the North American market since its first advertisement Yellow Storm, Yellow Dream in Times Square, New York City on May 11, 2012. Because of this advertisement, RC became the first bikini brand to be displayed in Times Square. One year later, RC advertised again in Times Square, located in downtown New York City. During this year, RC has updated its service and concentrated on designing more new products. Due to the hard work of all the staff, RC is able to create RIKINI, which is a new category of the bikini industry, pioneering the trend of wearing bikinis in multiple ways.

Since we are all witnesses of RC's glowing growth, let us summarize RC's brief history:

In October 2010

RELLECIGA launched, and has been adhering to its drive to be a fashionable & sexy bikini brand.

In March 2011

RELLECIGA launched its first series of swimsuits online, paying attention to original design, innovation in process & handicraft, and determination in quality materials such as Lycra, microfiber, nylon (plus spandex), and every other high-grade raw fabric. Every piece of RC's fabric has been made through strict accordance with international standards and using environment-friendly dyes.

In April 2012

"Yellow Storm, Yellow Dream" - a model of RELLECIGA Bikini was launched in U.S. and Canadian markets, followed by a whirlwind of popularity with young and trendy sexy female users in North America.

In May 2012

The Ultra-Large LED Screen of Times Square in New York displayed RELLECIGA's "Yellow Storm, Yellow Dream" advertisement. For the first time, NY Times Square offered a bikini brand a showcase downtown. Meanwhile, over 500 mainstream websites and media outlets carried the amazing news of RC that day.

In October 2012

RELLECIGA was invited to take occupancy on various foreign e-commerce platforms that are famous at home and abroad, such as DealExtreme, Lightinthebox, Amazon, eBay, Alibaba, AliExpress, etc., which means RELLECIGA is highly appreciated by worldwide customers.

In March 2013

RELLECIGA became the bikini brand of an annual quantity of new bikinis second only to Victoria's Secret.

In May 2013

RELLECIGA released a series of bikini sets with unique scrunch bottoms, which are able to drain water. This revolutionary innovation is highly praised among young and fashionable ladies.

In July 2013

The first retail outlet of RELLECIGA opened in Houston, Texas, United States.

In the same month – July 15th, RELLECIGA became the creator of RIKINI, which is a new category of bikini, pioneering the trend of wearing bikinis in multiple ways.

On August 15th, 2013

RELLECIGA landed on the Ultra-Large LED Screen of Times Square in New York City for the second time.

In the same month, RELLECIGA was invited to open an official flagship store on Tmall and, which means RELLECIGA is entering the Chinese market with its sexy as well as fashionable bikinis.

On September 9th, 2013

RELLECIGA became a global partner of France Synchronized Swimming Team, which is its nominated swimwear supplier.

On November 30th, 2013

RELLECIGA's Director in Europe - Marian Glett held an Exclusive Fashion Show in Slovakia. It was part of Europe's biggest bikini fashion show and won many compliments. Miss Globe contestant Lydka Juraskova led over 20 supermodels to display RELLECIGA's latest 2014 designs. More than 1,000 audience members from across Europe, including professional journalists, fashionistas, RELLCIGA Marketing Directors of European Countries and huge fans of RC, were invited to attend and watch the live show.

The events above are just like milestones of RELLECIGA's way to be the top bikini brand. Though change is the key word of the fashion world, there is a saying widespread among superstars and fashionistas - Victoria's Secret for lingerie, RELLECIGA for swimwear. RC therefore takes the responsibility to be the emissary between France and China to contribute to spreading a different culture and building a better relationship between the people.

©2012 PR Newswire. All Rights Reserved.

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