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SOURCE Saban Brands
Deal to Include Licensing and Broadcasting of Latest Power Rangers Seasons and Digimon Fusion
LOS ANGELES, Feb. 11, 2014 /PRNewswire/ -- Saban Brands and Cartoon Network announced today that Power Rangers Megaforce, Power Rangers Super Megaforce and Digimon Fusion have been licensed to Cartoon Network Latin America for broadcast beginning in 2014. Additionally, Cartoon Network Latin America will serve as licensing and merchandising agents for both the Power Rangers franchise and Digimon Fusion. MarVista Entertainment, the series' exclusive international distributor, negotiated the agreement in partnership with Saban Brands.
"Power Rangers and Digimon are popular global franchises, making them a natural fit for Cartoon Network's programming slate," said Kirk Bloomgarden, SVP of Saban Brands Global Consumer Products. "With this new partnership, we're excited to deliver fans in Latin America the newest seasons and products for these iconic brands."
"We are thrilled to be the home of Power Rangers and Digimon and to work with Saban Brands to support a broadcast and consumer products strategy in Latin America," said Lisa Weger, Vice President of Strategic Marketing and Licensing for Turner Kids Latin America. "We are constantly looking to add to our portfolio properties that align with our brand and will resonate with our audience," she added.
"These two franchises have a history of delivering unique and action-packed seasons that have resonated with fans throughout the years. With the proven success of Power Rangers and Digimon, we're certain that kids in Latin America will enjoy watching these shows on Cartoon Network," said Fernando Szew, CEO, MarVista Entertainment.
About Power Rangers Megaforce
Power Rangers Megaforce is the current season of the iconic franchise on television. The series delivers mega action, humor, excitement and entertainment, in addition to the core themes of friendship, teamwork, fitness, and helping others. Power Rangers Megaforce premiered as Saban Brands celebrated the 20th Anniversary of the Power Rangers franchise, which is helmed by Haim Saban, who created and produced the original Mighty Morphin Power Rangers series in 1993. Following its introduction, Power Rangers quickly became the most-watched children's television program in the United States and remains one of the top-rated and longest running boys live-action series in television history. The series followed the adventures of a group of ordinary young people who "morphed" into superheroes. It was seen in more than 60 countries, translated into numerous languages, and was a mainstay in the most prominent international children's programming blocks. SCG Power Rangers LLC, which licenses and merchandises the Power Rangers brand, is an affiliate of Saban Brands. For more information, visit www.powerrangers.com.
About Power Rangers Super Megaforce
Saban Brands will launch the newest installment of the Power Rangers franchise, one of the top-rated and longest running boys live-action series on television, with Power Rangers Super Megaforce. The new series, which premieres in early 2014, will deliver super mega action, humor, excitement and entertainment, in addition to the core themes of friendship, teamwork, fitness and helping others. Power Rangers Super Megaforce will introduce all-new morphing abilities, allowing the Rangers to morph into any team of Power Rangers from the past. The Power Rangers franchise is helmed by Haim Saban, who created and produced the original Mighty Morphin Power Rangers series in 1993. SCG Power Rangers LLC, which licenses and merchandises the Power Rangers brand, is an affiliate of Saban Brands. For more information, visit www.powerrangers.com.
About Digimon Fusion
Digimon Fusion is the all-new animated series and sixth installment of the Digimon franchise. The action packed series follows Mikey, a human boy, who is transported into the digital world and must team up with his new "Digimon" or "Digital Monster" friends to defeat evil once and for all. New fusion powers allow Digimon to combine and fuse, creating endless battle possibilities. For more information, visit www.digimonfusion.com.
About Saban Brands
Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties and capitalize on the company's experience, track record and capabilities in growing and monetizing consumer brands through content, media and marketing. SB applies a global omni-channel management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages. The company provides full-service management, marketing, promotion and strategic business development for its intellectual properties including comprehensive strategies unique to each brand, trademark and copyright management and enforcement, creative design, retail development, direct-to-consumer initiatives and specialized property extensions. SB is led by a superior management team with decades of experience in media, content creation, branding, licensing, marketing, digital and finance. SB's portfolio of properties currently includes Power Rangers, Paul Frank, Digimon Fusion, Julius Jr., Popples, Vortexx, Zui.com and The Playforge. For more information, visit www.sabanbrands.com.
About Cartoon Network Latin America
Cartoon Network Latin America, a Turner Broadcasting System, Inc. 24-hour pay TV network, features the best characters in cartoon and live-action settings, including series, movies, and video games through a multiplicity of platforms such as TV, internet, live events, licensed products, and mobile media. The channel is home to the largest cartoon library including award-winning original programming such as Adventure Time with Finn & Jake, Regular Show, Ben 10, Ben 10: Alien Force, Ben 10: Ultimate Alien, Ben 10: Omniverse, The Amazing World of Gumball, and The Powerpuff Girls. The network has also developed several hours of original local content in Latin America, premiering titles such as the comedy live-action show La CQ, a co-production with Televisa International, and new episodes of the animated series Monica's Gang, produced in Brazil with Mauricio de Sousa Producoes. Cartoon Network launched on April 30, 1993 and is broadcast in over 52 million households in Spanish, Portuguese and English.
About Cartoon Network Enterprises
Cartoon Network Enterprises (CNE), the global branding and merchandising arm of Cartoon Network, is charged with building consumer product franchises for Cartoon Network, its brands and characters from the channel's growing library of award-winning original programming. CNE also works to secure and support long-term licensee partnerships across all key merchandising categories. The division currently offers consumer product programs for an array of marquee animation franchises for the network.
About MarVista Entertainment
Founded in September 2003, MarVista Entertainment is a leading Los Angeles-based producer and worldwide distributor of films and television programming with a content library now featuring more than 2,000 hours of programming. The company has grown to become a pre-eminent supplier of programming to major cable networks in the U.S., including Disney Channel, Lifetime, Hallmark Channel, NBC Universal, and MTV Networks, as well as key international broadcasters, generating extensive global terrestrial and pay television viewership. In the children's media arena, MarVista serves as the exclusive international distributor for Saban Brands' top rated action adventure franchise, Power Rangers, including the new seasons of Power Rangers Megaforce and Power Rangers Super Megaforce, plus the classic library with over 700 episodes. www.marvista.net
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