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Smart Watches: The Start of the Wearable Electronics Revolution?

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SOURCE Plastic Logic

CAMBRIDGE, England, January 29, 2014 /PRNewswire/ --

Plastic Logic, the flexible display technology specialist, is pleased to make available the white paper produced in association with Smithers Apex, providers of information on high growth electronics markets.

In 2013 talk of wearable technology, especially regarding smartwatches and health/lifestyle products, increased dramatically, as did the number of product concepts appearing online or in the press. This is understandable in the light of figures which point towards exponential growth in the market for mobile wearable smart devices. However, there also appears to be a common consensus that these devices have yet to realise their full potential.

The potential referred to not only relates to function, but also to form and it is the latter that is usually cited as holding back development, acceptance and take up of wearables. Wearable technology needs to be comfortable, convenient, robust and stylish for it to be compelling enough to sell in volume - something that was not borne out by many of the devices on show at CES 2014.

The White Paper provides not only valuable insight and information on smart watches, but also on health/lifestyle devices, smart clothing and medical applications for wearable technology. It also seeks to outline the substantial market opportunities that exist for the truly compelling wearable applications that possess the convenience, comfort, durability, worthwhile electronic features and aesthetics as to enhance consumers' lifestyles.

For a more detailed picture of the wearables market and the directions it is taking, please visit and select the link under Plastic Logic white papers.

About Plastic Logic

Plastic Logic is the recognised leader in organic thin-film transistors (OTFT) and is at the forefront of research and investment in plastic electronics. The company has industrialised the process and now manufactures a range of high-quality flexible plastic displays. These shatterproof daylight readable displays are ultra-thin, ultra-lightweight and very low power, offering huge advantages over conventional screens as they are extremely flexible with proven lifetimes. Flexible displays enable revolutionary design possibilities and are set to transform existing markets, such as signage, wristwatches and other wearable devices, and automotive as well as many others. Plastic Logic is backed by major investors including Oak Investment Partners and Rusnano.

Find out more about Plastic Logic and its robust, flexible displays by visiting and

Companies interested in working together with Plastic Logic should contact

About Smithers Apex

Smithers Apex provides events, market research, publications, strategic and technical consulting to niche, emerging and high growth industries.

Markets covered include lighting and displays, clean energy, home and personal care, industrial biotechnology, performance materials and chemicals.

The organisation is renowned in many of these markets for its high calibre conferences, which regularly draw large numbers of delegates for annual networking and industry knowledge sharing. More recently the Smithers Apex name has become known for its authoritative market intelligence with a wide range of reports available providing independent market insight.

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