SCHENECTADY, N.Y.--A new campaign was announced by the New York Lottery reminding players of the core mission: providing aid for education across New York State.
The new initiative will build awareness to how players are helping to provide billions of dollars each year in Lottery aid to education.
To promote the mission, the Lottery launched a statewide contest to provide students with an opportunity to win $10,000, $5,000 or $2,500 to benefit their school's music education program.
The contest offers students the opportunity to film themselves singing their own interpretation of "Thank you for being a friend" and the top five will have their videos posted on the New York Lottery's Facebook page. The prize winners will then be selected by the Lottery's Facebook fans.
"We wanted to spread the word of the New York's Lottery's commitment to our mission for education, and what better way to do that than with students thanking New Yorkers who help support their education through the purchase of Lottery tickets. The contest is just another way the New York Lottery can give back to schools in our state," said Gardner Gurney, Acting Director of the Division of the Lottery.