Collective Bias Kicks Off 2014 with Four New Hires in Support of Record Revenue and Company Growth - NEWS10 ABC: Albany, New York News, Weather, Sports

Collective Bias Kicks Off 2014 with Four New Hires in Support of Record Revenue and Company Growth

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SOURCE Collective Bias

Revenue Doubles for Third Year in a Row; Company Continues to Sign the World's Leading Brands and Retailers as Clients

BENTONVILLE, Ark., Jan. 16, 2014 /PRNewswire/ -- Collective Bias, a social shopper media company, today announced four new hires to its executive management team to support the company's expansion plans in 2014. The additions include:

  • Charles Shapiro, Senior Vice President of Sales – Charles, who most recently served as Executive Vice President of Sales for Workplace Media, will lead sales initiatives with marketing agencies.
  • Aileen Burke, Vice President of Business Development – Formerly of Valassis, Aileen will head up all business development for the NorthEast including many HBA and Beauty CPG companies.
  • Dana Verdeja, Director of Business Development – Based in Minneapolis/St. Paul, Dana will work with clients and team with partners to proactively create new business opportunities.
  • Tom Balla, Director of Business Development – Based in Bentonville, Tom will be focused on Entertainment categories.

"2013 was another banner year for Collective Bias as brands and retailers experienced firsthand the impact that social shopper campaigns done right can deliver for consumer engagement and sales," said Bill Sussman, CEO of Collective Bias. "The talents and experience that Charles, Aileen, Dana and Tom bring will help us meet the growing demand for our services as we expand across a number of important strategic fronts in the coming year."

In addition to its new hires, Collective Bias also shared some of its key company successes from 2013, including:

Doubled Sales Growth Year-Over-Year – Sales continued to be strong in 2013 as Collective Bias grew annual revenues by more than 100 percent. This marks the third consecutive year of at least 100 percent revenue growth for the company.

Signed Marquee Brands as Clients – Last year, Collective Bias secured major deals with some of the world's top brands, including Walgreens, Tyson, Kraft Foods, Nestle, T-Mobile and Roundy's/Mariano's.

Expanded Into Europe – Demand for global social shopper marketing campaigns led Collective Bias to open its first office abroad. Located in London, the new space is the headquarters for European operations, while supporting future expansion in the region.

Achieved Key Industry Accolades – Collective Bias campaigns were awarded some of the highest honors in the industry. Client Duane Reade won the Silver Hub Prize for Social Shopper Media and Shopper Marketing campaigns. Tyson placed first in the Influencer Marketing Awards.

About Collective Bias

Collective Bias is the first social shopper media company that weaves together organic social content with engaging, real-life stories to generate millions of impressions, increased share of voice, SEO and retail sales for brands and retailers. Top brands such as Tyson, Nestle and Duane Reade rely on Collective Bias to sell their stories socially. Based in Bentonville, Arkansas, with satellite offices in New York City, Chicago, Minneapolis, San Francisco, Toronto and London, Collective Bias was named one of America's Most Promising Companies by Forbes.

Social Fabric® is Collective Bias' proprietary community of nearly 3,000 shopping-focused influencers with an aggregate multichannel reach in excess of 80 million. For more information, please visit or find us on Facebook and Twitter.

Mailena (Vo) Urso
Collective Bias

Ben Shannon
SHIFT Communications


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