TUG HILL, NY - Governor Andrew M. Cuomo today traveled to the
Tug Hill region in the North Country to launch "I [Snowmobile] NY," the first
part of a print, television, radio and digital, nationwide, $4.5 million winter
tourism campaign aimed at promoting snowmobiling, skiing, and other
recreational activities in Upstate New York.
The Governor unveiled the tourism campaign at a press conference and took a snowmobile tour for 20 miles in Tug Hill. He was joined by Senator Betty Little, Senator Joseph Griffo, Assemblyman Ken Blankenbush and Assemblywoman Addie Russell.
"This season, we welcome visitors from around the world to experience winter in Upstate New York," Governor Cuomo said. "The North Country region is unmatched in its natural beauty and now offers new recreational trails for snowmobiling and a wide variety of other activities for outdoor enthusiasts of all ages to explore. As one of the biggest and growing employers in the state, the tourism industry continues to play a significant role in boosting our economy. With our new ad campaign, we want more New Yorkers and tourists to come visit regions like Tug Hill to see what winter adventures await in the Empire State."
The print and digital "I [Snowmobile] NY" ads will begin running after Wednesday in national newspapers and trade magazines.