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SOURCE Opera Mediaworks
Opera Mediaworks' Q3 report dives deep into sports and mobile patterns among baseball, football and hockey fans
SAN MATEO, Calif., Oct. 18, 2013 /PRNewswire/ -- Opera Mediaworks, the world's largest mobile ad platform, today released its Q3 State of Mobile Advertising report, sharing insights based on data from its platform, which serves 60 billion ad impressions per month and reaches 400 million consumers.
This quarter's special focus is around the Sports category and how segmentation within the category produces the kind of granularity from which advertisers can benefit. As with past reports, this edition also includes data on mobile ad traffic and monetization by device, geography and publisher category.
Highlights from the report:
"This quarter saw many new trends as growth jumped and monetization on mobile categories broadened, among other things," says Mahi de Silva, CEO, Opera Mediaworks. "As we head into the busiest time of the year for advertisers in Q4, we will see exciting new formats that incorporate video and voice technologies slated to run in the last quarter of the year."
To view the summary video and read the full report, visit http://operamediaworks.com/insights.
About Opera Mediaworks
Opera Mediaworks is the world's largest mobile advertising platform, helping to power the global mobile economy. We improve efficiency, through technology, innovation, transparency and trust, to create an open and vibrant marketplace for publishers and advertisers across the globe. Opera Mediaworks includes AdMarvel, an ad-serving and mediation platform; Mobile Theory, a premium mobile ad network in the U.S.; 4th Screen Advertising Ltd., a premium ad network in the United Kingdom; and Opera Mediaworks Performance, a results-driven mobile ad network. Also included are impressions served within Opera mobile properties, including the Opera Mini Smart Page and the Opera Mobile Store. Opera Mediaworks is part of the Opera Group.
For more information, please contact Falguni Bhuta at falgunib [at] opera.com or at 650-625-1262 ext. 1001
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