SCHROON LAKE, N.Y. - The Strand Movie Theater has been open since 1937 and it still has everything right down to the original seating but this fixture, like so many other hometown theaters, is in danger of closing.
The movie plays out like any other but the Strand's features are on 35 millimeter film, it's not digital, and beginning this fall, film studios no longer distribute movies in that format. The Strand is closed over the fall and winter but its owner, Larry McNamara, says the conversion would cost more than $60,000.
The Adirondack North Country Association started a new campaign to help independent theaters which is called "Go Digital or Go Dark." The campaign has been raising money but there's still a long way to go.
McNamara gave NEWS10 ABC's Amy Cutler a walk around The Strand. The special touches on the ticket booth and of course the classic popcorn machine are still there. McNamara and his wife bought the place 15 years ago. They didn't live in Schroon Lake but moved here to run it. He says he's trying to stay optimistic.
McNamara has to raise enough money for the transition by Memorial Day weekend which is when new releases will no longer be offered in 35 mm film. However, there is a new state loan program available
Check back to news10.com for more on how this local theater will try to stay in business.