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SOURCE Standard Media Index
NEW YORK, Sept. 19, 2013 /PRNewswire/ -- Standard Media Index (SMI), the exclusive global provider of comprehensive real time, advertising expenditure data, today announced that Turner Broadcasting System, Inc. has become one of its latest U.S. media subscribers. Turner joins a growing U.S. subscriber network including A+E, Brightroll, Adap.TV, Fidelity, Millennium and a major Broadcaster/Cable Operator.
SMI will provide Turner a data feed of actual advertising spend sourced directly from the majority of U.S. media buying groups on a monthly basis.
Over the last five years, SMI has built its proprietary coding-technology architecture to automatically collect and aggregate global advertising expenditure data. Via "AdSphere," the backbone of SMI's platform, agencies and subscribers can access a new paradigm of credible, accurate ad booking data that is sourced from major media buying groups including Publicis, IPG Mediabrands, Havas Media and Aegis Media. Current U.S. coverage is around 60% of all agency bookings.
"We are delighted to welcome Turner to the family of SMI subscribers. As an industry leader Turner will derive enormous value from our data. They will be able to more accurately see the flow of ad spend across the market in order to make adjustments quickly and therefore improve bottom line results," said James Fennessy, Chief Commercial Officer, SMI. "We will be growing our data pool significantly in the coming months to enhance the power of the SMI data to drive positive business results for Turner and our other subscribers."
SMI's technology delivers ad booking data to subscribers on the 15th of each month for the previous month, allowing the creation of reliable, timely benchmarks. As part of the agreement, SMI will also provide Turner with secure access to the monthly Scatter market.
Standard Media Index is the sole media industry source for real time, actual ad expenditure data. Powered by a proprietary technology architecture, SMI delivers secure access to comprehensive real advertising spend data across all media types and vendors, empowering media agencies, media owners, investors and advertisers in more than a dozen global markets to make informed decisions. SMI's data is sourced directly from the leading global media buying agencies and aggregated to show the combined picture of direct agency ad spend. This data is actual spend – not estimates and not based on rate cards – providing subscribers with the tools to inform their competitive business analysis and monitor the ever-changing media market place. For more information visit http://www.standardmediaindex.com/.
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