Gov. Andrew Cuomo announced the campaign Saturday as lesbian and gay New Yorkers celebrated pride weekend.
"As part of our efforts to boost the tourism industry in New York, this pride month, we are launching the "I Love NY LGBT" website to highlight all of what the state has to offer to the LGBT community," Governor Cuomo said. "New York State has a tremendous variety of ‘must see' destinations for all travelers of different interests – whether they are wine connoisseurs, history buffs or outdoor adventurers. The website will be an important tool to help attract visitors, encourage spending in our communities and create jobs in the industry. New York has a proud history of welcoming the LGBT community, and whether you're planning a weekend trip or a destination wedding, I encourage all to come explore the Empire State."
Cuomo said the website will help lesbian, gay, bisexual and transgender travelers plan their vacations by suggesting must-see destinations. It will also offer lists of LGBT events and resources throughout the state.
According to officials, the niche LGBT
tourism segment accounts for approximately $70 billion in tourism spending in
the U.S. every year.
The Assicoated Press contributed to this report.
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