Local entrepreneurs introduce new product for grocery shoppers - NEWS10 ABC: Albany, New York News, Weather, Sports

Local entrepreneurs introduce new product for grocery shoppers

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SARATOGA SPRINGS, N.Y. - A group of three entrepreneurs in Saratoga Springs have introduced a new product intended to aid shoppers in using device applications to quickly search for coupons, nutrition information, and locations of groceries in supermarkets.

It's called KoupKart, a framed device holder that accompanies shoppers on their trip to the supermarket. The holder, comprised of heavy duty plastic, clips to the handles of the shopping cart so consumers can slide in any smart phone or handheld device including iPads, Nooks, and Kindles.

In addition to helping shoppers easily find their coupons or other information, KoupKart also helps consumers to utilize their devices to display shopping lists or act as a video screen to entertain children who are accompanied on the trip to the supermarket.

KoupKart was formed nine months ago by Charles Bauer, Matt Carruthers and Rob Peck. The three partnered and plan to launch KoupKart on Monday, May 30th on kickstarter.com, a crowd funding web site full of new projects.

KoupKart will retail for $39.99. Or, people can go to kickstarter.com and pledge $29 between May 30th - June 28th to receive your very own Koupkart. By September 2013, it will be made available for purchase on the koupkart.com website.

Bauer, Carruthers and Peck all come from diverse backgrounds. Bauer is a legal research solutions specialist at LexisNexis and was previously a loan specialist in the mortgage industry for 12 years following five years of professional baseball. He is credited with the concept after a late night shopping at a supermarket when he was feverishly searching for medication for his young daughter and could not locate the medicine nor compare other medications to the one he was searching for. However, it wasn't until he partnered with Carruthers to build on the idea of KoupKart due to the failure of the GPS Shopping Cart. Carruthers worked several years for his father's contracting business ,then moved into a position in customer service for LexisNexis before being promoted to Account Manager within the organization. Peck is a small business owner and enthusiastic entrepreneur with a vast array of experience in sourcing and product creation.

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