Coeymans renamed ‘Reubenville’ for month of March - NEWS10 ABC: Albany, New York News, Weather, Sports

Coeymans renamed ‘Reubenville’ for month of March

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COEYMANS, N.Y. --The town of Coeymans has taken its love of Arby's rueben sandwich's to an entirely different level -- the town has re-named itself Reubenville for the month of March as part of the restaurants "Reubenville Challenge."

The challenge?

The first town to officially rename itself Reubenville for the month of March wins $5000 free sandwiches.

Officials say they did it to draw positive attention to their small town, and hopefully encourage an Arby's franchisee to open a restaurant in the area.

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