SLOANSVILLE, N.Y. -- The Dodge Ram tribute to farmers has received a ton of attention and for farmers locally, it's been a welcome message -- even if they're not exactly driving the right truck.
The two minute Dodge Ram Super Bowl commercial dedicated to "the farmer" with the late radio broadcaster Paul Harvey's 1978 speech hit quite the chord with viewers - including local farmers.
Schoharie County lamb and sheep farmers Bob and Linda Cross watched the commercial for the first time with NEWS10.
"I think it gave credit to a segment of the population that needs more positive recognition for what it does, why it does things, the way it does, and to help educate people about what farmers are doing," said Linda.
It was a chance to stop for a short time - to recognize not just the dedication and hard work taking place before the sun rises and ending well past the sunset - but also to highlight the farmer's ingenuity.
And a moment to remind viewers how farms, both big and small, remain the backbone of our communities.
The Cross' hope the commercial inspires everyone who saw it to make a conscious attempt to buy local.
Miss the commercial? You can watch it here.